Engaging the audience: Shared experience?
Involving the public at the programming stage is one possible way to inter-act with the visitor. But maintaining relations with the public is an important part of any cultural initiative.
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Providing audiences with opportunities for dialogue, both through physical meeting places and social media, is becoming more and more essential. This can involve discussion and interaction with the artists themselves as well as with the hosting organisations, journalists and in other fora. Another interesting trend is a growing tendency to move beyond the audience as simply a passive spectator towards being an active participant in the creative process itself. This is sometimes called “participatory art” and recognizes that artworks become alive first when a visitor see, experiences and interacts. What other ways are there to engage directly with an audience during the visitor’s chain: arrival, reception and follow-up? Credit © European Union